A global PPC success story for new Yandex experts
After nine months of preparation, tens of hours of close cooperation between Yandex and Webcertain employees, hundreds of corrections and rewrites, endless meetings in Moscow, London and Barcelona, the first edition of the Global PPC Manager Course has just finished. And boy did it finish well! But before I start praising the performance of the […]
Yahoo Japan to integrate curated content into its search results
Keeping abreast of recent trends and developments can seem a monumental task thanks to the unprecedented circulation of information on the web these days. Therefore perhaps, it should not come as a surprise that searchers and content “distributors” alike have welcomed content curation sites with open arms. In an attempt to ride the wave of […]
Improving your website’s presence in South Korea – Make the most of what Naver offers!
Naver is fascinating: it is one of the only search engines that has been entirely designed around its users. They actively participate in the shaping of the search engine by adding content, articles, questions and interesting facts. It therefore offers more opportunities for a brand to reach the South Korean market, however Naver is very […]
Survey: Working With Multilingual Search Agencies & Local Search Engines
In 2012 one story after the other was published here on the site about the massive potential of going global, with especially the rapidly emerging BRIC countries receiving lots of attention. While no one can dispute the great economic potential of targeting these mastodons, many businesses continue to refrain from doing so due to language […]
How do you SEO the un-SEOable Naver?
Well, assuming that you have a rough indication of the way Naver works, you will know that the top results are very often not actually websites. Instead they are things that Naver returns from its own internal sources, such as its Café (think social media) and Q&A products. It breaks the SERPs into categories, such […]
Keep Up! Mobile Search Is Moving Fast In Asia-Pacific
The mobile search landscape is dynamic and fast-moving, meaning digital marketers need to regularly review and update mobile strategies in order to achieve the best results. This advice comes out of Adobe’s recent Digital Index Report into Mobile, with specific focus on the Asia-Pacific region. Currently search drives 30% of all mobile visits, globally with […]
Korean Search Engine Naver Will Expand Internationally
South Korea has long been one of the most advanced web markets, with high internet penetration and fast connectivity. It is also one of the few markets where Google has failed to make an impact, with local search engine Naver holding over 72% market share. Jae Choi, CEO at NHN USA, a branch of NHN, […]