European Interactive Advertising Association Report Dec. 2010
The European Interactive Advertising Association has published the EIAA European Media Landscape Report Summary December 2010 Key FIndings of the report: Key findings 521m 16+ year old people in the 15 European countries sampled According to EIAA’s latest Mediascope Europe study 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV A third (33%) of Europeans cannot live without the internet, equal to the percentage of Europeans who claim they cannot live without TV 54% (279m) of Europeans use the internet in a typical week spending 12.1 hours online 16‐24 year olds use the internet more frequently than they watch TV – 79% of this younger demographic use the internet between 5 and 7 days each week while 76% watch TV as regularly More than 8 in 10 (83%) online Europeans use a broadband connection and over half (52%) of these broadband users are wireless The most popular web activities amongst all European internet users include; email (76%), communicating via social networking sites (45%) instant messaging (40%) watching film, TV or video clips (32%) contributing to ratings and reviews (27%)
Dutch Social Media Activity: A Steady Growth
In the Netherlands the biggest social network is not Facebook, but Hyves. And its our luck that the people at Hyves like numbers. On a regular basis they are publishing new numbers, usually showing us their growth. They always try to be as ‘honest’ as possible with these numbers, and therefore using numbers from for […]
Google Offers Dutch Insight Tools for Dutch Elections
As some may have noticed in The Netherlands at this moment politicians are battling for the attention of the voters. In two weeks time the Dutch are voting for a new government and the many debates online even made several Twitter topics trending worldwide. The elections have also reached the attention of Google. Google Netherlands […]