Who Will Challenge Android & iOS In The Global Smartphone OS Market?
New research conducted by IDC’s Worldwide Mobile Phone Tracker found that in Q4 2012 Android & Apple (iOS) increased their dominance of the Global Smartphone Operating System Market, with a combined share of 91.1% compared to 75.9% combined in Q4 2011. This marks a critical moment for the global smartphone and OS ecosystem, posing speculation […]
Reaching new markets with apps: The importance of localising
There is no doubt that the mobile ecosystem is rapidly evolving; infrastructure, Wi-Fi connection availability and connection speeds are improving. There are now more mobile broadband accounts than fixed globally, and during a recent presentation at Bloomberg, San Fransisco, Mary Meeker stated that she projects global smartphone plus tablet installs to exceed the install base of […]