Yesterday, a new bidding strategy was introduced in the Yandex PPC advertising interface. “The average price of conversion” strategy aims to display your ads to searchers who are most likely to convert on your website for a specific cost per … Read More
Want to grow your online presence in the increasingly lucrative Eastern European internet market? If the answer is yes, then you need to familiarise yourself with Yandex, Russia’s leading search engine. With a majority share in Russia (62%) as well … Read More
There has been a lot of talk of Twitter in the news lately and since my previous articles were focused on Facebook, I figured I would turn the tables this time around. The Library of Congress is trying to make … Read More
As the web becomes more complex, so does the role of the search marketer. The explosion of the mobile web has certainly introduced a range of new challenges and considerations for marketers, especially those working internationally. With mobile usage exceeding … Read More
On Tuesday, Google announced that it was rolling out city-level targeting and location extensions for nine new countries within AdWords, thus bringing the full list of countries with these geo-targeting options up to 43. Coincidentally, Google made a switch to … Read More
The only conference for international marketers is back in London on 24th November – and for anyone working in the global SEO, PPC and social media space, the International Search Summit is one event not to miss. And here are … Read More
Google Adwords has seen many developments lately: from the adwords video to adwords express. If you check your Google mail account you see adwords ads in gmail on top of the menu bar and on the right hand side of … Read More
Google has officially launched AdWords Express, a new, easy Pay Per Click service for local businesses. Initially launched as Google Boost in October 2010, AdWords Express is an faster and easier way to start advertising online via AdWords: five minutes … Read More
There were many great sessions and speakers at the International Search Summit Seattle earlier this month, but the standout speaker for many of the delegates was Bill Hunt, and he was nominated the Medallion Speaker on the day. And not … Read More
The International Search Summit Munich on 4 April covered a wide range of search topics – from in-house international PPC, to video optimisation, from display advertising to international SEO fundamentals, from search in Russia to international link building. There were … Read More
Following up on our previous article on the legal fight between Interflora UK vs. M&S on the Google Adwords UK network, here is the latest, the fight is raging on! Here is a quick wrap up of the situation: M&S … Read More
The sixth International Search Summit London has been and gone. And it was a very international event, with over half of the speakers coming from non-English speaking countries, and only 3 speakers from the UK. As is now customary at … Read More
Eugene Lomize, Head of Advertising Technologies at Russian search engine Yandex was voted the Medallion Speaker at the International Search Summit in Seattle. The award is voted for by delegates at the event, and is designed to recognise the speaker … Read More
‘The WebCertain Search and Social Report’ has been published today and gives an insight into the search and social media trends in over 20 global markets. It looks at which search engines and social media sites are popular with users … Read More
Google is the most popular search engine in most countries, Facebook is overtaking all other local networks to lead the way in global social media and Twitter is gaining new followers from all corners of the globe in their droves. … Read More
