Yandex introduces new PPC conversion strategy for advertisers
Yesterday, a new bidding strategy was introduced in the Yandex PPC advertising interface. “The average price of conversion” strategy aims to display your ads to searchers who are most likely to convert on your website for a specific cost per conversion. This is yet another step forward from Yandex to increase effectiveness of advertising efforts […]
10 things every global PPC geek should know about Yandex advertising
Want to grow your online presence in the increasingly lucrative Eastern European internet market? If the answer is yes, then you need to familiarise yourself with Yandex, Russia’s leading search engine. With a majority share in Russia (62%) as well as strong positions in Ukraine (43%), Belarus (33%) and Kazakhstan (24%), the fastest and most […]
Global PPC On Twitter: Disproportionately Large Ad Spend In The US
There has been a lot of talk of Twitter in the news lately and since my previous articles were focused on Facebook, I figured I would turn the tables this time around. The Library of Congress is trying to make a searchable Twitter archive, Twitter is a means of boosting Google searches and overall rankings, […]
Mobile search: Go local to succeed globally
As the web becomes more complex, so does the role of the search marketer. The explosion of the mobile web has certainly introduced a range of new challenges and considerations for marketers, especially those working internationally. With mobile usage exceeding desktop usage in many global markets, having a website and search campaigns that are mobile […]
Geo-targeting strategy: PPC options within AdWords
On Tuesday, Google announced that it was rolling out city-level targeting and location extensions for nine new countries within AdWords, thus bringing the full list of countries with these geo-targeting options up to 43. Coincidentally, Google made a switch to Nielsen DMAs for US metro areas and released postal code targeting for Canada, allowing marketers […]
International Search Specialists Connect In London: Don't Miss It!
The only conference for international marketers is back in London on 24th November – and for anyone working in the global SEO, PPC and social media space, the International Search Summit is one event not to miss. And here are 5 reasons why you’ll want to be there: Unique Content: ISS covers topics you won’t […]
AdWords goes graphic in Gmail
Google Adwords has seen many developments lately: from the adwords video to adwords express. If you check your Google mail account you see adwords ads in gmail on top of the menu bar and on the right hand side of your opened message. Up until very recently, those ads were only text based. Well this […]
Google AdWords Express
Google has officially launched AdWords Express, a new, easy Pay Per Click service for local businesses. Initially launched as Google Boost in October 2010, AdWords Express is an faster and easier way to start advertising online via AdWords: five minutes set up aimed at local businesses campaign automatically managed basic business information required and create an […]
Operationalizing Global Search: Improve Performance And Reduce Costs
There were many great sessions and speakers at the International Search Summit Seattle earlier this month, but the standout speaker for many of the delegates was Bill Hunt, and he was nominated the Medallion Speaker on the day. And not for the first time, as he also received the accolade at International Search Summit in […]
Top global search takeaways from the International Search Summit Munich
The International Search Summit Munich on 4 April covered a wide range of search topics – from in-house international PPC, to video optimisation, from display advertising to international SEO fundamentals, from search in Russia to international link building. There were a lot of tips and tricks to come out of the day and I have […]