Uncovering the complexity of Slavic languages and Yandex PPC match types
It goes without saying that international digital marketers face a plethora of challenges to overcome when entering new markets. Running effective advertising campaigns is one of them. Each internet audience as well as the online media landscape will have their own peculiarities which, only when well understood, will enable you to put your ads in […]
Yandex introduces new PPC conversion strategy for advertisers
Yesterday, a new bidding strategy was introduced in the Yandex PPC advertising interface. “The average price of conversion” strategy aims to display your ads to searchers who are most likely to convert on your website for a specific cost per conversion. This is yet another step forward from Yandex to increase effectiveness of advertising efforts […]
10 things every global PPC geek should know about Yandex advertising
Want to grow your online presence in the increasingly lucrative Eastern European internet market? If the answer is yes, then you need to familiarise yourself with Yandex, Russia’s leading search engine. With a majority share in Russia (62%) as well as strong positions in Ukraine (43%), Belarus (33%) and Kazakhstan (24%), the fastest and most […]
Tribute to a search pioneer: Yandex co-founder Ilya Segalovich passes away
It is with great sadness that we are writing this tribute, having heard the news that Ilya Segalovich, co-founder and CTO of Russia’s biggest search engine, Yandex, has died suddenly at the age of 48. A Yandex statement revealed that Ilya had been diagnosed with a treatable form of cancer and was responding well to […]
How to become an internationally-recognised Yandex PPC expert
In what is yet another testament to the rising global ambitions of Yandex, Russia’s leading search engine now offers a PPC expert test for non-Russian speaking marketers. Upon successful completion of the test, which is in English and can be accessed here, individuals (not agencies) will gain internationally recognised Yandex expert status demonstrating proficiency in […]
Yandex Announces Partnership with Leading Online Payment Provider
Today, Yandex.Money announced a partnership with Skrill, one of Europe’s leading online payment providers. For online stores that have Russia and CIS on their radar this is good news, as it essentially allows for quicker and easier access to the region’s exponentially growing ecommerce sector. Yandex.Money is Russia’s most well-known electronic payment service, according to […]
Yandex Soon To Be Russia’s Largest Media Company By Ad Revenue
Russia is undergoing radical transformation these days, growing ever-wealthier and increasingly opening up for international trade and collaboration, most noticeably demonstrated by last year’s accession into the WTO after 18 years of negotiation. While a multitude of factors are contributing to the rapidity with which Russia is transforming, at the root of it is a […]
Yandex Launches Visually-Enhanced Ads On Its Ad Network
Whether you’re running campaigns on the Yandex Advertising Network or participating as a publisher, yesterday’s announcement that Yandex will be offering integration of images into its contextual ads could prove beneficial for everyone involved. From an advertiser’s perspective, the option of adding images into contextual ads could improve click-through-rates and lower cost-per-click, and most importantly […]
Here's How Google Allocates Its Own Global PPC Ad Spend
Needless to say, Google is a global phenomenon that has taken the world by storm. Although search remains its core offering, the Mountain-View, California-based behemoth has gone well beyond search over the past decade and evolved into an internet services provider whose wide-reaching product portfolio is matched by few. With so many services to offer, […]
Yandex Keyword Tool: Tips on leveraging its features
With Yandex still holding the largest market share amongst search engines in Russia, 62% according to LiveInternet.ru, it is important to be aware of ways in which its tools can help you promote your internet marketing campaign in Russia. This article aims to equip you with some useful tips on how to use Yandex’s keyword […]