Yahoo-Microsoft Search Alliance Reaches Europe
Today sees the start of the Yahoo-Microsoft Search Alliance roll-out into Europe, with Yahoo! organic search results in France, Germany, Italy, Spain, the UK and Ireland being powered by Bing. This change has already been implemented in the US & Canada, Australia & New Zealand as well as some Latin American markets. Despite Bing technology […]
Yahoo! And Microsoft Take Search Alliance Global
The Yahoo! and Microsoft Search Alliance is finally coming to fruition with marketers and advertisers in Europe beginning to feel the effects of the partnership in early 2010. In advance of his session at the International Search Summit Munich on April 4th, Microsoft’s Cedric Chambaz, gives an insight into the development of the alliance and […]