Google tax: Internet advertising to be taxed in France
In times of Economic Crisis there is a focus on both the cost side and the income side of a Nation’s Budget. On the cost side most European countries are applying austerity policies to reduce the spending and the Budget Deficits. On the income side, with the absence of significant growth, legislators are constantly looking […]
10 Tips On How To Successfully Manage Your International Website
Making sure that the right content is displayed to the right people at the right time is always the objective. For international website owners especially, this is a rather complicated task. The following is far from an exhaustive guide, but it will hopefully serve as a helpful reminder on some of the important issues to keep […]
Search terminology: In France “SEM” is “Référencement”
One would think that an activity worth millions of euros would have an established name after 10+ years in service, right? So, most people agree that you can call the general business activity “Search Engine Marketing” or shorter just “Search Marketing”. So that becomes SEM as an abbreviation but you may want to stay away […]
Global Search Engine Marketing: A Book Review
There’s no doubt that the search engine market is growing at a rapid rate around the globe as more and more people come online. comScore reports that more than 88 per cent of Internet users are outside the US. Finally there’s a book on the market that addresses this compelling fact and it covers global […]
Search Engine Marketing Campaigns: the link to your offline marketing campaigns
Support your offline marketing campaigns with a targeted PPC campaign and a dedicated optimised web page.