5 Key Insights From comScore’s 2013 Europe Digital Future in Focus Report
Keeping track of trends in an ever evolving digital age and gathering reliable data to inform business decisions can be a time-consuming and often times expensive undertaking. As this even holds true for companies that operate in a single-market, you can probably imagine the complexity that piles up when catering to an international audience. Luckily […]
The evolution of personalised search: Brilliant or just creepy?
Last week, in what can be characterised as a late move, Yandex announced that it has started personalising its results. What particularly struck me following the announcement was the fact that Yandex’s proprietary technology would potentially allow the company to completely personalise the results it displays to users. But it does not. Why? Because during […]
Mobile search: Go local to succeed globally
As the web becomes more complex, so does the role of the search marketer. The explosion of the mobile web has certainly introduced a range of new challenges and considerations for marketers, especially those working internationally. With mobile usage exceeding desktop usage in many global markets, having a website and search campaigns that are mobile […]
Free download: Webcertain global search and social report 2012
The latest addition of the annual Webcertain Global Search and Social Report has been released, sharing insights into the search and social markets in 34 countries across the globe. Produced by international search marketing services provider Webcertain, the report takes a look at the internet landscape in all of the featured countries and shares invaluable […]
Baidu launches Android-based mobile OS – Baidu Yi
On Friday 2 September Baidu launched its new Android-based mobile OS called “Baidu Yi” (Yi meaning Simple) at the Baidu World event in Beijing. Because it is based on Google’s Android OS it has kept most of the same core features such as integrated voice search and a single sign-in to provide access to a […]
Global Web Users Like To Share Content Rather Than Create It
Internet users prefer sharing content than creating it, is a key message to come out of the latest GlobalWebIndex report, which surveys web users in 27 markets around the world. When asked “Which online activities have you done in the past month”, almost 70% of respondents had watched an online video clip, 50% had managed […]
Online trends in Europe: A digital review of 2010
ComScore has released The ComScore 2010 Europe Digital Year in Review which covers 18 European countries and gives an insight into digital trends in individual markets and the region as a whole. The complete report is available for downloaded but I have summarised some of the key findings here: Users in the Netherlands and the […]