Yandex Launches Visually-Enhanced Ads On Its Ad Network
Whether you’re running campaigns on the Yandex Advertising Network or participating as a publisher, yesterday’s announcement that Yandex will be offering integration of images into its contextual ads could prove beneficial for everyone involved. From an advertiser’s perspective, the option of adding images into contextual ads could improve click-through-rates and lower cost-per-click, and most importantly […]
Huge growth potential for search marketing in France
Last week on the SMX conference in Paris we had a keynote discussion and I may have been a little quick when I stated that “Search Marketing in France has a 100% growth potential”. I was not contradicted, however, but I thought it would be useful to dig a little deeper to look at the […]
Search terminology: In France “SEM” is “Référencement”
One would think that an activity worth millions of euros would have an established name after 10+ years in service, right? So, most people agree that you can call the general business activity “Search Engine Marketing” or shorter just “Search Marketing”. So that becomes SEM as an abbreviation but you may want to stay away […]
Infographic: A Look At The Search Landscape in Poland
Polish users are some of the most engaged and active in Europe, but it is a market that many are still yet to enter. This infographic, developed by Bluerank, gives some insight into the size and state of the search market in Poland. View a larger version of the inforgraphic
Baidu To Join Yandex And Ayna At International Search Summit London
China’s leading search engine Baidu will be joining Russian market leader Yandex and Middle Eastern search engine Ayna at the International Search Summit London on 28th October. Senior Product Manager for Baidu, Min Cui, will be speaking on the Chinese search market and giving delegates insights into how marketers can use Baidu to reach a […]