SEO and social media statistics for Australia in 2012
A recent report by Experian highlights that SEO and Social Media, as expected for most companies aiming to build their brand online, are top priorities. Unfortunately, in Australia this does not seem to the case. In fact, the statistics below show an alarming figure for Australian businesses: 51% of retailers do not have SEO included […]
SEO Specialists monitoring the 18 September Google Panda rollout in Australia
Word spread around of another Google Panda update in the SEO world. However, Matt Cutts later tweeted it was just an update to the diversity of domains in search results. At a recent SEO seminar in Australia, all involved in the search industry discussed the recent changes in Google, prior to the notification from Google many […]
SEO in Australia affected by Google’s rank modifying spamming algorithm
Many SEOs would have heard the news of Google creating a patent known as the rank modifying spamming algorithm. For those who do not know what this is, it is a modification in the algorithm which will intend to identify those people who are employing SEO tactics in order to gain a higher position by […]
Adobe: Standardize SEO Practices Globally, Adapt Locally
Mobile web growth is highest in Asia, Asia will lead the global e-commerce market, China has the world’s most internet users: The headlines focusing on the growth and potential for online businesses in Asia are never ending. More and more Western organisations are choosing to target users in the region, and as a result are having to develop and […]
Huge growth potential for search marketing in France
Last week on the SMX conference in Paris we had a keynote discussion and I may have been a little quick when I stated that “Search Marketing in France has a 100% growth potential”. I was not contradicted, however, but I thought it would be useful to dig a little deeper to look at the […]
Search marketing growth in the Middle East: Google travel queries outpace the UK
The Middle East is an area of interest and intrigue to many organisations. It is often seen as a region of promise and opportunity, however cultural differences, linguistic challenges and legal complexities can prove a stumbling block and a barrier to entry. The Arab Spring in 2010-11 was not only a major world event but […]
Geo-Targeting Tips From Google: Deliver Relevant Local Content
Geo-targeting is always a popular subject at International Search Summit events – its importance for multilingual websites cannot be disputed yet achieving effective geo-targeting across multiple locales and languages proves a challenge for many. Google’s hreflang markup has been developed to improve the targeting of multilingual websites and give website owners the ability to tell […]
Are the top 10 websites in Cyprus SEO-friendly?
According to Alexa, the top ten local websites in Cyprus are sigmalive.com, kerkida.net, 24sports.com.cy, philenews.com, onlycy.com, shootandgoal.com, supermpala.com, politis.com.cy, laiki.com and apoel.net. These websites attract thousands of visitors, however, according to our study these are not SEO friendly. The SEO factors used for comparison are the following: Title: The text that appears in the browser. Titles […]
International Search Specialists Connect In London: Don't Miss It!
The only conference for international marketers is back in London on 24th November – and for anyone working in the global SEO, PPC and social media space, the International Search Summit is one event not to miss. And here are 5 reasons why you’ll want to be there: Unique Content: ISS covers topics you won’t […]
Yandex: Russia To Be A Major Online Market – So Get In There Now!
2011 has been a big year for Russian search engine Yandex. In May it launched an IPO which saw it achieve over $1bn in investment and it has seen its share of the 2nd largest search market in Europe grow to 65% – more, in fact, if you consider its recent partnership with rival search […]