The world is changing: 7 key global mobile insights
Some people are probably starting to think that I am developing an unhealthy fascination with Mary Meeker, in the professional sense of course! But it is really her job to keep abreast of current trends and emerging technologies, so it makes complete sense to observe someone who is also widely regarded as a knowledge expert […]
App market grows rapidly in 2012: Expect a bumper year in 2013!
Given 2012 was such an eventful and record-breaking year for the mobile and app market, it is difficult to know where to start summarising! Apple has stated that half of its 40 billion down loads to date came in 2012 alone. If that is not enough to get developers excited, according to estimates from Distimo, […]
3 Considerations Prior To Launching A Global Multi-Screen Strategy
Given the proliferation of mobile and tablet internet consumption, these days it shouldn’t come as any surprise that by only targeting desktop users you’ll likely leave a lot of potential on the table. However, one thing is being aware of the ever increasing impact mobile devices have on consumer purchasing patterns; another is actually implementing it into […]
Reaching new markets with apps: The importance of localising
There is no doubt that the mobile ecosystem is rapidly evolving; infrastructure, Wi-Fi connection availability and connection speeds are improving. There are now more mobile broadband accounts than fixed globally, and during a recent presentation at Bloomberg, San Fransisco, Mary Meeker stated that she projects global smartphone plus tablet installs to exceed the install base of […]
Android Drives The Largest Share Of Mobile Device Traffic In Argentina
In one of my most recent posts here on Multilingual Search I did a global comparison of Android and iOS by analysing KPIs such as market share, engagement, and profitability. In short, the post concluded that while Android was the undisputed leader in the smartphone market measured by market share, Google’s mobile OS lagged significantly […]
Will Baidu’s entry into the Chinese smartphone market prove successful?
A couple of weeks back, leading Chinese search engine, Baidu, unveiled its Foxconn-made smartphone which is powered by its proprietary OS called Cloud. Priced at just $160 – about five times less than the cost of an iPhone in China – it surely will be interesting to follow how Chinese consumers are going to receive […]
Is There A Disproportionate Mobile Ad Spend In The U.S.?
It’s no secret that mobile internet usage and ad spend are rapidly gaining on PCs, nor is the fact that digital overall is eating into traditional media’s share of the total ad market, with 2012 being the year where online ad spend in the U.S. is set to exceed that of print for the first […]