Bastian Grimm on international SEO and schema.org: ISS London interview
At the International Search Summit London next week, Bastian Grimm will be tackling the topic of schema.org and discussing its international implementation and benefits. In a preview to the event, he gives us some insight into what he will be speaking about and why it is important for international marketers to utilise schema.org effectively. Bastian, […]
International Search: Do What The Data Tells You
With only 3 days to go until the International Search Summit San Jose, we’re looking forward to a full day of international search marketing content and discussion, with a host of expert speakers from the world of global search. One of those speakers is Mel Carson from Majestic SEO, who’ll be speaking on the use […]
Want international SEO success in 2013? Invest in localised content now
Targeting international markets is now common practice for many brands, with the opportunities for growth overseas just too big to ignore. With a website in 16 languages, SurveyMonkey is one such company and Online Marketing Manager Eli Schwarz is responsible for all international SEO activity and strategy. At the International Search Summit San Jose on […]
Act now! Your competitors are growing internationally!
With 88% of internet users now based outside the US, it is no surprise that more and more organizations are looking to overseas markets to grow their business and generate revenue. Whatever your industry, it is likely that at least some of your competitors have already made that leap into the international space, potentially leaving […]
Adobe: Standardize SEO Practices Globally, Adapt Locally
Mobile web growth is highest in Asia, Asia will lead the global e-commerce market, China has the world’s most internet users: The headlines focusing on the growth and potential for online businesses in Asia are never ending. More and more Western organisations are choosing to target users in the region, and as a result are having to develop and […]
Google Hreflang, Yandex And International Analytics: Highlights From ISS Seattle
The latest International Search Summit, which took place in Seattle at SMX Advanced last week, featured a wide range of speakers from brands, agencies and search engines, all sharing insights into international search marketing. Here are just a few of topics discussed and tips shared: Hreflang can now be added to XML Site maps This […]
Bang! The Global Collision Of Social, Local And Mobile
If you’re working in search marketing, chances are you will have come across Bas van den Beld and his blog, State of Search (and if not, visit www.stateofsearch.com!). Bas is a regular speaker at the International Search Summit and ahead of the next event in London on 14th May, I asked him a few questions […]
10 things international web marketers need to know
….and will learn at the International Search Summit @ SMX West The International Search Summit provides training, advice and insight to those working in the challenging discipline of international digital marketing. Here are just 10 things that anyone involved in multinational web marketing should know – and that can be found at ISS @ SMX […]
International SEO: How To Create A Global Link Building Strategy
Link building is subject to the same linguistic, cultural and localisation challenges as any other aspect of international marketing. Links do not necessarily carry the same value across every market, and a tactic that works well in one country might yield poor results in another. The importance of links, however, is the same everywhere and […]
Going Global at SMX East: International Search On The Agenda
International SEO, Geo-Targeting, Indexing International Social Signals and Search Marketing in Russia and Korea are just some of the topics on the agenda at the upcoming International Search Summit @ SMX East. Taking place on September 12th in New York City, the Summit will immerse delegates in a day of insights, debates and discussions on […]