Social Media And The Catholic Church: A Match Made In Heaven?
With well over a billion Catholics scattered across the world, few organisations, if any, cater to an audience as international as the Catholic Church. Much like corporations are struggling with recession in most developed countries and have to look towards emerging markets for growth opportunities, the Vatican is facing a recession of its own in […]
Global PPC On Twitter: Disproportionately Large Ad Spend In The US
There has been a lot of talk of Twitter in the news lately and since my previous articles were focused on Facebook, I figured I would turn the tables this time around. The Library of Congress is trying to make a searchable Twitter archive, Twitter is a means of boosting Google searches and overall rankings, […]
YouTube – The World’s Source for Practical Knowledge
If I were to ask you what’s the world’s largest and most visited social media platform, what would your answer be? Facebook, right? According to our research at the GlobalWebIndex, that answer would actually be wrong. YouTube is, in fact, the world’s largest and most visited social media platform with 57% of global internet users […]
Free download: Webcertain global search and social report 2012
The latest addition of the annual Webcertain Global Search and Social Report has been released, sharing insights into the search and social markets in 34 countries across the globe. Produced by international search marketing services provider Webcertain, the report takes a look at the internet landscape in all of the featured countries and shares invaluable […]
SEO and social media statistics for Australia in 2012
A recent report by Experian highlights that SEO and Social Media, as expected for most companies aiming to build their brand online, are top priorities. Unfortunately, in Australia this does not seem to the case. In fact, the statistics below show an alarming figure for Australian businesses: 51% of retailers do not have SEO included […]
How Global Organisations Can Easily Increase Brand Exposure In The Local Market
The realisation that Facebook, Twitter and the likes aren’t necessarily leading the pack in every country on the planet seems to have yet to prevail within many international organisations. In China, for instance, these Western social giants aren’t even accessible due to strict government censorship. While managing a localised social media presence might simply not […]
Facebook brand page strategies for international organisations
Three different strategies generally prevail when looking at international businesses’ use of Facebook Brand Pages: “Single language” global page: Most international organisations are managing a single global Facebook page. In other words, fans are seeing the exact same content in the same language regardless of geographic location. Separate country brand pages: Localised versions for the […]
ASOS' Global Sales Soar – But Is Its International Digital Strategy Bulletproof?
Take one look at ASOS’ global financial performance in the first quarter of 2012 and you’ll be amazed by its strong international growth in a generally tough economic climate. The UK-based online fashion success story saw its total sales rise by 31%, which was largely driven by a strong international performance. For the quarter, global […]
South America: Facebook Engagement 20 Times Higher Than On Twitter
This is far from the first post about astonishing Facebook-growth, nor will it be the last. But if you are to believe relatively recent data released by comScore, Facebook user numbers and engagement in South America are truly out of this world. Before digging into the numbers, what’s particularly impressive is the fact that Facebook didn’t […]
Twitter Rolls Out Advertising Solutions Globally
Twitter will roll out its advertising products across 50 countries in 2012, in order to generate more revenue from the microblogging platform which now has 140 million global users. Currently its portfolio of products – Promoted Accounts, Promoted Tweets and Promoted Trends – is only available in the US, UK and Japan but Latin America […]