Localisation Demonstrates Facebook’s Rising Interest In The Arabic Market
Prior to Lee Mancini’s presentation on Search & Social in the Middle East at the International Search Summit in London, he proclaimed in a post here on our blog: “There is no greater evidence of the growth of digital in the Middle East than with the occurrence of the Arab Spring. In only a few months […]
Rakuten Inc. to invest US$100million in Pinterest
Rakuten, who is one of Japan’s biggest and most successful e-commerce companies announced that they invested US$100 million to Pinterest. In recent years, Rakuten has been aiming to replicate their success in Japan in the global market. They have aquired Buy.com in 2010, and Kobo in 2011. They’ve been also making more acquisitions and investments […]
Google Places, Social Authority & Keyword Translation: Tips From ISS London
New tips from ISS London, as promised in my post yesterday: 1. Think global, act local Lisa Myers did a presentation on Google Places from a global perspective. Google Places now operates in over 100 countries and local results have started to dominate listings. With the proliferation of smartphones we’ll only see local searches rising […]
Bang! The Global Collision Of Social, Local And Mobile
If you’re working in search marketing, chances are you will have come across Bas van den Beld and his blog, State of Search (and if not, visit www.stateofsearch.com!). Bas is a regular speaker at the International Search Summit and ahead of the next event in London on 14th May, I asked him a few questions […]
Five Important Findings From 2012 Social Media Marketing Report
Social Media Examiner recently released its 4th annual Social Media Marketing Report. The 42-page report sets out to uncover the “who, what, where, when and why” of social media marketing based on more than 3,800 responses from marketers across different markets (an overwhelming majority of respondents are based in the U.S., though). Here are five […]
Global Insights Into Consumer Expectations Towards Brands On Social Networks
In my last post here on Multilingual Search I listed 10 brief takeaways from ISS Munich. At the summit, Senior Strategy Consultant at the GlobalWebIndex, Brett Petersen, presented some of the key findings from the company’s sixth wave of research into the global consumer adoption of the internet across 27 key markets. Their findings are […]
Facebook Takes Lead In Brazil: Global Domination Continues
Data released by comScore has shown that Facebook is now the leading social network in Brazil, with a staggering 192% increase in the number of visitors in the past year. Brazil is the fifth biggest user of social networks globally, yet Facebook has until now struggled to compete with the popularity of Google owned Orkut, which had […]
International Search Specialists Connect In London: Don't Miss It!
The only conference for international marketers is back in London on 24th November – and for anyone working in the global SEO, PPC and social media space, the International Search Summit is one event not to miss. And here are 5 reasons why you’ll want to be there: Unique Content: ISS covers topics you won’t […]
World-Wide Stats: How Does Social Media Buzz Travel?
Last month at the SEM Conference in Oslo, Bryan Eisenberg and I were talking about the tools of the trade and he mentioned that he had put together a site focusing on collecting internet marketing tools and it seemed that he had been doing this for some time. The site itself is www.websitetestingtools.com and there […]
Operationalizing Global Search: Improve Performance And Reduce Costs
There were many great sessions and speakers at the International Search Summit Seattle earlier this month, but the standout speaker for many of the delegates was Bill Hunt, and he was nominated the Medallion Speaker on the day. And not for the first time, as he also received the accolade at International Search Summit in […]