Microsoft Advertising: Tips For Succeeding In Global Social Media
Microsoft Advertising is a brand that takes customer engagement seriously and values building relationships with its audience. However, as a global brand this engagement needs to be tailored to each market and each audience – no mean feat! Jenny Leahy, who leads the Web Marketing and Evangelism team at Microsoft Advertising, will be speaking at […]
The Netherlands Leading Global LinkedIn and Twitter Reach
Social Media has now reached 96% penetration in The Netherlands, with global sites Facebook, Twitter and LinkedIn all growing rapidly in the country. It is still one of the few markets where a local social network is the most popular and Dutch site Hyves is still hanging on to its lead over Facebook. However Facebook […]
Top global search takeaways from the International Search Summit Munich
The International Search Summit Munich on 4 April covered a wide range of search topics – from in-house international PPC, to video optimisation, from display advertising to international SEO fundamentals, from search in Russia to international link building. There were a lot of tips and tricks to come out of the day and I have […]
Online trends in Europe: A digital review of 2010
ComScore has released The ComScore 2010 Europe Digital Year in Review which covers 18 European countries and gives an insight into digital trends in individual markets and the region as a whole. The complete report is available for downloaded but I have summarised some of the key findings here: Users in the Netherlands and the […]
Overcoming language barriers: A truly global social network
Overcoming language barriers is one of the greatest challenges for any business targeting an international audience, particularly in the social space where multiple conversations are happening on multiple platforms in multiple languages all the time. Here we talk to Jani Penttinen, founder of multilingual community Xiha about how he has developed a platform to facilitate […]
International Search In San Jose: Last Chance For Early Bird Booking
The early bird rates for the International Search Summit @ SMX West will expire on Saturday February 5th – so register now to join us in San Jose. The Summit will follow SMX West on March 11th, with a full day of sessions focusing on the issues and challenges of running search and social campaigns […]
Medallion Speaker Award Goes East At #ISSLON
The sixth International Search Summit London has been and gone. And it was a very international event, with over half of the speakers coming from non-English speaking countries, and only 3 speakers from the UK. As is now customary at International Search Summit events, the delegates voted at the end of the day for their […]
Social Media Marketing Is Not Black Magic
Everyone is talking about social media, and many companies are actively participating in it. But with so many channels, tools and techniques available are global brands making the most of it and is it an effective marketing tool. We’ve asked Massimo Burgio, a global search and social expert where companies are going wrong with social […]
Yandex Head Of Advertising Crowned Medallion Speaker In Seattle
Eugene Lomize, Head of Advertising Technologies at Russian search engine Yandex was voted the Medallion Speaker at the International Search Summit in Seattle. The award is voted for by delegates at the event, and is designed to recognise the speaker whom the attendees believe made the best contribution to the day and delivered the best […]
The WebCertain Search And Social Report 2010: Free Download
‘The WebCertain Search and Social Report’ has been published today and gives an insight into the search and social media trends in over 20 global markets. It looks at which search engines and social media sites are popular with users in a range of countries, providing readers with a overview of the online landscape in […]