Here's How Google Allocates Its Own Global PPC Ad Spend
Needless to say, Google is a global phenomenon that has taken the world by storm. Although search remains its core offering, the Mountain-View, California-based behemoth has gone well beyond search over the past decade and evolved into an internet services provider whose wide-reaching product portfolio is matched by few. With so many services to offer, […]
Neighbours Are Not Twins – Why Knowing *Every* Market Is Crucial
I work for a PPC agency that advertises across nations and in most cases, we use native language speakers to run campaigns for each country. This isn’t overkill, it’s essential. If you’re based in a single country and trying to internationalise your customer base or formulate an international online strategy, it must go beyond simply […]
Spain: Why Is Online Ad Spending Prospering Amid An Economic Downturn?
Spain remains the European country with the highest unemployment rate, currently standing at 22.9 percent. Often, marketing budgets stand first in line to get squeezed whenever companies are facing tough times, but despite deep economic crisis in Spain, online ad spending has grown significantly in the past two years and is expected to march on […]