Survey: Working With Multilingual Search Agencies & Local Search Engines
In 2012 one story after the other was published here on the site about the massive potential of going global, with especially the rapidly emerging BRIC countries receiving lots of attention. While no one can dispute the great economic potential of targeting these mastodons, many businesses continue to refrain from doing so due to language […]
Almost half of international businesses have yet to deploy hreflang
Multilingual web marketing agency Webcertain is currently researching the impact and challenges of geo-targeting for international businesses. Here is a snapshot of a few findings so far: Almost half of international organisations have not deployed the rel alternate hreflang annotations to their website. More than 60% of companies have yet to specify hreflang via sitemaps – […]
Survey: Receive A Free Report On How To Effectively Manage Geo-Targeting
Geo-targeting is undoubtedly one of the major challenges in international search and continues to cause problems for organisations that target audiences across different regions and/or languages. Certainly, ensuring that your content appears in front of its intended audience is easier said than done, but what exactly are the key components in an effective geo-targeting strategy? […]