The world is changing: 7 key global mobile insights
Some people are probably starting to think that I am developing an unhealthy fascination with Mary Meeker, in the professional sense of course! But it is really her job to keep abreast of current trends and emerging technologies, so it makes complete sense to observe someone who is also widely regarded as a knowledge expert […]
Global tablet shipments on course to overtake PC in 2013!
For the first time in over five years, global PC shipments saw a year-on-year decline by Q4 2012, according to IDC’s Worldwide Quarterly PC tracker. With 89.9 million shipments worldwide in Q4 2012, this meant a 6.4% decrease across all vendors, compared to 95.9 million in Q4 2011, with only ASUS and Lenovo making gains. […]
App market grows rapidly in 2012: Expect a bumper year in 2013!
Given 2012 was such an eventful and record-breaking year for the mobile and app market, it is difficult to know where to start summarising! Apple has stated that half of its 40 billion down loads to date came in 2012 alone. If that is not enough to get developers excited, according to estimates from Distimo, […]
3 Considerations Prior To Launching A Global Multi-Screen Strategy
Given the proliferation of mobile and tablet internet consumption, these days it shouldn’t come as any surprise that by only targeting desktop users you’ll likely leave a lot of potential on the table. However, one thing is being aware of the ever increasing impact mobile devices have on consumer purchasing patterns; another is actually implementing it into […]
Will Yandex Maps Integration Into iOS6 Keep Google At Bay?
Yesterday, rumours spread quickly that Yandex Maps will be integrated into Apple’s own mapping service on iOS6 (Bloomberg, TechCrunch, SearchEngineLand). TechCrunch’s Ingrid Lunden gives a good description of how this integration will play out: “When users are looking for details on Apple’s Maps service, Yandex’s geosearch API powers that that search, providing information about restaurants, […]
Android Drives The Largest Share Of Mobile Device Traffic In Argentina
In one of my most recent posts here on Multilingual Search I did a global comparison of Android and iOS by analysing KPIs such as market share, engagement, and profitability. In short, the post concluded that while Android was the undisputed leader in the smartphone market measured by market share, Google’s mobile OS lagged significantly […]
Is There A Disproportionate Mobile Ad Spend In The U.S.?
It’s no secret that mobile internet usage and ad spend are rapidly gaining on PCs, nor is the fact that digital overall is eating into traditional media’s share of the total ad market, with 2012 being the year where online ad spend in the U.S. is set to exceed that of print for the first […]