How Global Organisations Can Easily Increase Brand Exposure In The Local Market
The realisation that Facebook, Twitter and the likes aren’t necessarily leading the pack in every country on the planet seems to have yet to prevail within many international organisations. In China, for instance, these Western social giants aren’t even accessible due to strict government censorship. While managing a localised social media presence might simply not […]
Travel sector is the winner in Indian e-commerce
The travel sector is leading the way in Indian e-commerce, with one third of all travel bookings made online, says a new report from McKinsey & Company. As in many developing countries, logistics and infrastructure have hindered e-commerce growth in the Sub Continent with many retailers unable to deliver physical products, however the ability to download […]