Game On! How Yandex Uses Sports Rivalry To Succeed In Turkey
When Yandex expanded into Turkey in 2011, the company proclaimed that it was aiming for 20% of the Turkish search market. Russia’s leading search player might still be a far cry from achieving that objective, but it is gradually making inroads into a heavily Google-dominated market through clever, locally relevant marketing tactics that should serve […]
Yandex faces Google role reversal in Turkey
Despite great efforts from Google, Yandex has stood firm as the undisputed market leader in Russia, holding 60% of search share in Europe’s largest internet market. Yandex’s success is largely attributed to its superior understanding and manipulation of the complex Russian language, as well as the fact it was ahead of Google in launching a […]
Yandex Pushes Maps Service In Turkey: Real-Time Traffic Information On LED Boards
When looking at some of the initiatives launched by the major global search engines over the past year, it quickly becomes evident that local is a top priority going forward. In September 2011, Yandex launched its search engine in Turkey in order to challenge Google’s dominating position in this increasingly attractive market, whose online audience […]