Social Media And The Catholic Church: A Match Made In Heaven?
With well over a billion Catholics scattered across the world, few organisations, if any, cater to an audience as international as the Catholic Church. Much like corporations are struggling with recession in most developed countries and have to look towards emerging markets for growth opportunities, the Vatican is facing a recession of its own in […]
Global PPC On Twitter: Disproportionately Large Ad Spend In The US
There has been a lot of talk of Twitter in the news lately and since my previous articles were focused on Facebook, I figured I would turn the tables this time around. The Library of Congress is trying to make a searchable Twitter archive, Twitter is a means of boosting Google searches and overall rankings, […]
How To Become Locally Relevant On Social Media? Twitter Shows The Way
At 16 million users and rapidly growing, India is one of Twitter’s top growth markets. According to Webcertain’s Global Search & Social Report 2012, India is the world’s by distance fastest growing online market when it comes to both internet- and social media adoption. It was bound to happen sooner or later really, and with […]
South America: Facebook Engagement 20 Times Higher Than On Twitter
This is far from the first post about astonishing Facebook-growth, nor will it be the last. But if you are to believe relatively recent data released by comScore, Facebook user numbers and engagement in South America are truly out of this world. Before digging into the numbers, what’s particularly impressive is the fact that Facebook didn’t […]
Twitter Rolls Out Advertising Solutions Globally
Twitter will roll out its advertising products across 50 countries in 2012, in order to generate more revenue from the microblogging platform which now has 140 million global users. Currently its portfolio of products – Promoted Accounts, Promoted Tweets and Promoted Trends – is only available in the US, UK and Japan but Latin America […]
How social media is shared online – Part 2
I have written before about how Bryan Eisenberg introduced me to his tools site and how there were several tools that stuck out as “must try now” tools. Among them was a tool based on the data from a WordPress plugin called AddThis. When reviewing the data it got me thinking that there was another […]
The Netherlands Leading Global LinkedIn and Twitter Reach
Social Media has now reached 96% penetration in The Netherlands, with global sites Facebook, Twitter and LinkedIn all growing rapidly in the country. It is still one of the few markets where a local social network is the most popular and Dutch site Hyves is still hanging on to its lead over Facebook. However Facebook […]
Korean Mobile Messenger App To Take On Twitter and Facebook
Kakao Talk, a Korean Mobile Messaging App, is to launch an aggressive international campaign to grow its subscriber base and compete with global giants Facebook and Twitter. The free messaging service, which currently has 9 million subscribers in South Korea, and a further 1 million around the world, is compatible with Apple and Android Operating […]
Google Search Is Going Social
Google has once again implemented a new search criteria, adding social networks such as Twitter and Facebook to SERPs. The updated functionality will be rolled across the English language search engines when a user is logged in his or her Google mail account. This is not a new feature for Google Search but an update […]
Global Twitter Usage: Are You Adding Value Or Noise?
We all know Twitter is a global tool and an essential part of any international social media strategy – but how should we use it for maximum effect? John Yunker is the co-founder of Byte Level Research, a company dedicated to the art and science of web globalization and he recently produced a report Twittering […]