Keyword And Traffic Comparison Of Big UK Sites
Ecommerce and shopping online have become something of the norm in the past couple of years, and this holds true all over the world. It’s a digital age, and some businesses might have more difficulty than others getting used to it meanwhile consumers increasingly prefer the simplicity of sitting behind a computer to complete their […]
Here's How Google Allocates Its Own Global PPC Ad Spend
Needless to say, Google is a global phenomenon that has taken the world by storm. Although search remains its core offering, the Mountain-View, California-based behemoth has gone well beyond search over the past decade and evolved into an internet services provider whose wide-reaching product portfolio is matched by few. With so many services to offer, […]
International anchor text analysis: What is most natural?
One of the most important jobs for an SEO in these post-Penguin days is trying to maintain a natural-looking backlink profile. Penguin has now been rolled out in Googles across the world, and while it may not matter as much for Baidu or Yandex, it is only a matter of time before they too start […]
How Hofstede can help in reducing the margin of error when expanding internationally
If you have taken a course in intercultural understanding at some point in your life, chances are you have come across Geert Hofstede and his four dimensions of national culture (see below). The model, which now contains individual reporting on 93 countries, can especially prove useful for smaller and less resourceful businesses contemplating international expansion. […]
YouTube Makes International Push Into High Quality Localised Video Channels
A year ago, YouTube invested a reported $150 million in 100 US-based YouTube channels (either brand new or existing channels) in a move to make its site look less amateurish and, in essence, more like TV. And the world’s top online video site is following through with this strategy, as it recently announced it will invest […]
Key findings from Webcertain’s 2012 global local search study
In a response to the ever-growing importance of local search, Webcertain has compiled a 45-page report on the global impact of Google Places (now Google+ Local). The exploratory study, which surveyed global marketers in 17 countries worldwide, can now be accessed free of charge via Webcertain’s Global Central System (see how to sign up at […]
Infographic: Mobile search growth in mid-Western Europe
Looking at the growth of mobile search in mid-Western Europe over the past year, the UK has been overtaken by Ireland and Denmark as the European country with the largest share of connected search traffic coming from mobiles. Mobile search is not surprisingly growing, however the rate at which it is growing varies quite significantly […]
European Internet Usage Overview: Takeaways From Recent comScore Press Release
Two weeks ago, I had the pleasure of attending the International Search Summit in Munich. One of the sessions was held by Managing Director of Yandex Europe, Bernard Lukey, who provided insights into the online Russian marketplace and, needless to say, Yandex. One slide after the other indicated that online has really started to pick […]