Needless to say, Google is a global phenomenon that has taken the world by storm. Although search remains its core offering, the Mountain-View, California-based behemoth has gone well beyond search over the past decade and evolved into an internet services … Read More
On the face of it, it may not seem as though YouTube would really have the dire need for any PPC efforts given it is a go-to website and household name for many. However, YouTube’s impressive scale and impact across … Read More
One of the most important jobs for an SEO in these post-Penguin days is trying to maintain a natural-looking backlink profile. Penguin has now been rolled out in Googles across the world, and while it may not matter as much … Read More
In a response to the ever-growing importance of local search, Webcertain has compiled a 45-page report on the global impact of Google Places (now Google+ Local). The exploratory study, which surveyed global marketers in 17 countries worldwide, can now be … Read More
It’s no secret that mobile internet usage and ad spend are rapidly gaining on PCs, nor is the fact that digital overall is eating into traditional media’s share of the total ad market, with 2012 being the year where online … Read More
