Video Google Adwords: Exciting Times Ahead!
Adding to some of the educating posts from Gemma Birch on Video Marketing, my post today is about Google’s evolution of Google Adwords model into rich media: video PPC. Back in 2009, Google introduced the AdWords New Ad Formats Initiative . The goal was to generate relevant ads and volume. Under this initiative umbrella, Google […]
Online trends in Europe: A digital review of 2010
ComScore has released The ComScore 2010 Europe Digital Year in Review which covers 18 European countries and gives an insight into digital trends in individual markets and the region as a whole. The complete report is available for downloaded but I have summarised some of the key findings here: Users in the Netherlands and the […]