Almost half of international businesses have yet to deploy hreflang
Multilingual web marketing agency Webcertain is currently researching the impact and challenges of geo-targeting for international businesses. Here is a snapshot of a few findings so far: Almost half of international organisations have not deployed the rel alternate hreflang annotations to their website. More than 60% of companies have yet to specify hreflang via sitemaps – […]
Survey: Receive A Free Report On How To Effectively Manage Geo-Targeting
Geo-targeting is undoubtedly one of the major challenges in international search and continues to cause problems for organisations that target audiences across different regions and/or languages. Certainly, ensuring that your content appears in front of its intended audience is easier said than done, but what exactly are the key components in an effective geo-targeting strategy? […]
Key findings from Webcertain’s 2012 global local search study
In a response to the ever-growing importance of local search, Webcertain has compiled a 45-page report on the global impact of Google Places (now Google+ Local). The exploratory study, which surveyed global marketers in 17 countries worldwide, can now be accessed free of charge via Webcertain’s Global Central System (see how to sign up at […]
Local search survey: Receive a free report on the international impact of Google Places
The survey on the international impact of Google Places can be filled out here. In February, Google sent out a list of 40 algorithm updates – a new record for the company’s monthly series on search quality. While much immediate attention has been given to Panda 3.3 and link valuation in the SEO community, Google’s […]
The WebCertain Search And Social Report 2010: Free Download
‘The WebCertain Search and Social Report’ has been published today and gives an insight into the search and social media trends in over 20 global markets. It looks at which search engines and social media sites are popular with users in a range of countries, providing readers with a overview of the online landscape in […]