Social Media And The Catholic Church: A Match Made In Heaven?
With well over a billion Catholics scattered across the world, few organisations, if any, cater to an audience as international as the Catholic Church. Much like corporations are struggling with recession in most developed countries and have to look towards emerging markets for growth opportunities, the Vatican is facing a recession of its own in […]
YouTube Amplifies Ad Spend In Germany To Counter Copyright Issues
On the face of it, it may not seem as though YouTube would really have the dire need for any PPC efforts given it is a go-to website and household name for many. However, YouTube’s impressive scale and impact across various markets also mean that it has become a prime target for IP rights holders […]
YouTube – The World’s Source for Practical Knowledge
If I were to ask you what’s the world’s largest and most visited social media platform, what would your answer be? Facebook, right? According to our research at the GlobalWebIndex, that answer would actually be wrong. YouTube is, in fact, the world’s largest and most visited social media platform with 57% of global internet users […]
YouTube Makes International Push Into High Quality Localised Video Channels
A year ago, YouTube invested a reported $150 million in 100 US-based YouTube channels (either brand new or existing channels) in a move to make its site look less amateurish and, in essence, more like TV. And the world’s top online video site is following through with this strategy, as it recently announced it will invest […]
Blend Search And Social To Harness Global Data
This is the message Marty Weintraub is going to share with delegates at the International Search Summit on 28th October in London when he presents on how marketers can use international social media sites such as Facebook, LinkedIn and Twitter, as well as search and keyword tools to gain valuable insights and data that will […]
Google Offers Dutch Insight Tools for Dutch Elections
As some may have noticed in The Netherlands at this moment politicians are battling for the attention of the voters. In two weeks time the Dutch are voting for a new government and the many debates online even made several Twitter topics trending worldwide. The elections have also reached the attention of Google. Google Netherlands […]
Internet Censorship: Pakistan Blocks Facebook and YouTube
Pakistan has become the latest country to censor internet access following so called sacrilegious content being posted on Facebook and YouTube. A Facebook competition which invited users to post drawings and images representing the prophet Mohammed has sparked outrage amongst Muslims who find the content offensive and blasphemous. YouTube was blocked a day after Facebook […]
Video Search – Essential For International Online Success?
In January 2010, YouTube was the second most used search engine in the United States – a single statistic that demonstrates just how popular the medium has become. Video is used by a wide range of people for numerous different reasons and it offers huge opportunities for marketers to reach their target audience. However, as […]