Implementing And Measuring The Effect Of A Global ZMOT Strategy
The mainstream adoption of the internet and the heavy usage of it via multiple devices have blurred the lines between the virtual and real world. As the way consumers process information and make buying decisions changes, so does the marketing approach to effectively reaching those consumers. This new reality has by some marketers been coined […]
European e-commerce forecast: Winning the zero moment of truth
Leading technology-focused research and consulting firm, Forrester, recently released a report on European e-commerce and its future impact across 17 major European markets. Overall, online European retail sales are forecast to grow 12.2% annually, reaching a total value of 230.4 billion US dollars by 2016. While e-commerce is set to increase across all major European […]