Some things just never go out of vogue. Like Chanel, a good Bordeaux, or a warm croissant fresh out of the oven on a Sunday morning. Nor does, it would seem, the business appeal of the country from where these goodies originate.
While there can be little doubt that China has stolen the limelight in recent years, France consistently ranks among the top destinations for digital marketers with an appetite for international expansion. And understandably so. The country is the world’s sixth largest economy as measured by GDP, and the 10th largest country in terms of number of internet users. If we turn to look at the size of the ecommerce sector, France jumps to 6th place – trumped only by the US, China, Japan, the UK and Germany.
From the perspective of a savvy, growth-driven marketer, then, the issue is likely to revolve less around eyeing the opportunity and more around understanding the specific dynamics that shape the French online market.
To help you do just that, we have created a comprehensive guide to digital marketing in France. Our “guide to digital marketing in France” will provide you with a highly visual 360 degrees view of the online space, covering everything from culture and language to ad spending to cross-border shopping.
You can download it for free here, but just in case you are not yet convinced, below you will find a sneak peek into the report.
3 responses
Similar styles, depth, light-hearted approach, non-tech, will learn lots, too.
I’m sorry for my irony, but your ultimate guide to digital marketing returns a 404 error… not a good sign for digital marketing, and neither for SEO…
Hope you can fix this because the guide looks fantastic! Looking forward!
Hi Steve,
Well spotted! This guide is no longer available as it’s now out of date. However, we just published a new guide to digital marketing in France literally about 30 minutes ago! It’s available here: https://webcertain.com/site/knowhowAmp/A-guide-to-digital-marketing-in-France/kb4789
I hope that helps
Thanks,
Elin