The ultimate guide to digital marketing in France

Some things just never go out of vogue. Like Chanel, a good Bordeaux, or a warm croissant fresh out of the oven on a Sunday morning. Nor does, it would seem, the business appeal of the country from where these goodies originate.

While there can be little doubt that China has stolen the limelight in recent years, France consistently ranks among the top destinations for digital marketers with an appetite for international expansion. And understandably so. The country is the world’s sixth largest economy as measured by GDP, and the 10th largest country in terms of number of internet users. If we turn to look at the size of the ecommerce sector, France jumps to 6th place – trumped only by the US, China, Japan, the UK and Germany. 

From the perspective of a savvy, growth-driven marketer, then, the issue is likely to revolve less around eyeing the opportunity and more around understanding the specific dynamics that shape the French online market.

To help you do just that, we have created a comprehensive guide to digital marketing in France. Our “guide to digital marketing in France” will provide you with a highly visual 360 degrees view of the online space, covering everything from culture and language to ad spending to cross-border shopping.

You can download it for free here, but just in case you are not yet convinced, below you will find a sneak peek into the report.

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Immanuel Simonsen

Research Manager at Webcertain

As the Research Manager of multilingual web marketing agency Webcertain, Immanuel heads up the company’s global market research activities and large content marketing projects. He is the author of several reports and guides, including ‘The Essential Guide to Rel-Alternate-Hreflang’ and ‘The Webcertain Global Search and Social Report 2013’. Apart from being a tutor at the International Marketing School -- teaching online marketing professionals on business opportunities around the globe -- Immanuel is a regular speaker at the International Search Summit, a leading event series dedicated to multilingual search and social media marketing.

Latest posts by Immanuel Simonsen (see all)

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