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The ultimate guide to international search and social marketing in 2021

By Elin Box on April 12, 2021

Do you want to expand your business to a new international market but do not know how to begin?

Or perhaps you have already entered a new market but you are struggling to see the same levels of success that you see in your home market.

If either of those situations sound familiar, ask yourself this: did you tailor your digital marketing strategy to take into account the local digital differences in your target market?

If that sounds difficult, never fear: Webcertain search and social report 2021 has just been published!

The report provides the latest information about search engine and social media usage in 49 countries worldwide, as well as internet penetration rates, device usage data and the key things to keep in mind when tailoring your digital marketing strategy for each country.

It is vital that your marketing strategies take local differences in platform usage and online behaviour into account, since more tailored campaigns will help you to more effectively reach your target audience, have a deeper impact, and ultimately achieve better results.

In contrast, ignoring these local differences can result in lost opportunities and even damage your brand’s reputation.

This report is a must-have guide for any digital marketer running international campaigns who wants an easy-to-digest overview of each country.

I hope you find it useful!

What can you expect from Webcertain search and social report 2021?

This 347-page report covers 49 countries worldwide and provides up-to-date, digestible information on:

  • population, internet population and internet penetration rates
  • search engine market shares
  • social media penetration rates
  • device usage
  • internet speeds
  • online behaviours
  • e-commerce landscapes

Learn how each country performs for these key digital factors, get additional insights directly from our experience helping global brands, and tailor your digital marketing strategies accordingly.

For 49 countries worldwide, download the report today!

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Elin Box

Content Marketing Manager at Webcertain
Elin is a Content Marketing Manager at Webcertain. She is responsible for Webcertain’s Self-learning platform, producing in-depth guides on a range of international digital marketing topics. She also helps run the Webcertain blog and is the writer of the Webcertain search and social report, an annual report summarising digital marketing best practices in over 50 countries. She is passionate about educating and empowering people to make the best decisions for their business and is proud to help share Webcertain’s wealth of digital marketing knowledge with the world. Elin is from the UK.

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