Twitter will roll out its advertising products across 50 countries in 2012, in order to generate more revenue from the microblogging platform which now has 140 million global users. Currently its portfolio of products – Promoted Accounts, Promoted Tweets and Promoted Trends – is only available in the US, UK and Japan but Latin America and Western European markets such as Germany and Spain are next in line to have the service available.
Twitter is continuing to grow around the world; the fastest-growing market for the social site is currently Saudi Arabia, but other markets including the UK, Spain and France are demonstrating high growth rates. It is currently available in 28 languages and continues to add more – using crowdsourcing to develop new language versions. Speaking in Cannes this week, CEO Dick Costello confirmed that Twitter has the facility to remove tweets from its platform by country – ensuring it complies with the legal restrictions of every market in which it operates.
Gemma Houghton
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