In a conversation with Multilingual Search, Guy Phillipson, Chief Executive of the IABUK commented that paid search should exceed £1 billion by the end of 2006 in the UK.
Guy says, “Search is the perfect form of persuasion marketing and is rapidly becoming the largest slice of the pie in the UK – it is already bigger than outdoor.”
The following two tabs change content below.
Andy Atkins-Kruger
CEO at Webcertain
Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.
Latest posts by Andy Atkins-Kruger (see all)
- Launching our new concept – Webcertain In-house! - July 26, 2019
- Yes, the robots are here and they’re running Google Ads! - April 10, 2019
- Be prepared: A personal message from Webcertain’s CEO - May 15, 2018
