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Watch the recording: How to create more leads from your website

By Olivia Lofts on July 22, 2021

If your company is targeting audiences worldwide, it is hugely important that your website is optimised for international.

By having a website that is tailored to the requirements of your global customers, you can improve your leads, sales, customer base and brand reputation in your international markets.

But how do you get started with something as big as international website optimisation?

Targeting overseas markets can seem an intimidating task, especially if you only have prior experience of working in your home market.

Having a clear, logical strategy is crucial here, and our webinar recording provides you with a framework on which to base your international website optimisation efforts, in order to create more leads from your website.

Here are some teasers for some of the topics discussed in the webinar:

  • Why international website optimisation is important: We set out the business case for internationalising your website. You will learn the benefits your company can reap, along with some statistics to give you a solid case if you need to convince your C-suite to get on board.
  • The importance of language and culture: Localising your website to cater to different languages and cultures is vital. You will learn what makes a good design and how to build an international website that is fit for purpose.
  • Research, research, research: Whether it is conducting audience profiling to understand how your international customers differ from your domestic customers in terms of needs, wants and preferences, or competitor research to find out what your local competitors are doing, research is a key part of a successful strategy.
  • International SEO, international PPC and multilingual content creation: We go into the nitty-gritty of how to be visible on the international web, by harnessing the power of SEO, PPC and content. You will also learn how this works on non-Google search engines – yes, you heard that right, Google is not the main search engine in some international markets!

If you want to learn more about how to create more leads from your website, check out our webinar recording on this topic now!

In this webinar, you will learn:

  • how international website optimisation will benefit your business
  • the importance of language and adapting your website for different cultures
  • how to target your international customers more effectively to increase overseas sales
  • how to be visible on the international web and increase traffic and overseas enquiries
  • how to create great international content that attracts overseas customers
  • how to measure, monitor and maintain good, consistent results
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Olivia Lofts

Account Manager at Webcertain
Olivia is an Account Manager at Webcertain, where she confidently manages clients’ PPC, SEO, content marketing and website development projects. She has solid marketing knowledge and analytical skills, enabling her to offer excellent professional consultancy. Olivia lived in France for ten years, before moving back to the UK to study Law at The University of Manchester, so is familiar with the nuances between different languages. From there, she moved into digital marketing in an account management role, working in a range of industries, providing her with a great understanding of running campaigns across different subjects and audiences.

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