According to a new study by Visa Inc. “B2C Electronic Commerce in Latin America and the Caribbean: Beating All Odds.”, retail e-commerce in Latin America, including travel and tourism, rose to nearly $11 billion in 2007, up from about $5 billion in 2005 and $7.78 billion in 2006, and is expected to surpass $16 billion this year and reach nearly $30 billion by 2010.
Sales figures for leading Latin American markets, with sales in millions of dollars for 2007, 2006 and the percent change:
| Country |
2007 | 2006 | % |
| Brazil | 4,899 | 3,541 | 38% |
| Mexico | 1,377 | 868 | 59% |
| Venezuela | 821 | 490 | 68% |
| Caribbean (except Puerto Rico) | 818 | 585 | 45% |
| Argentina | 739 | 619 | 19% |
| Chile | 687 | 472 | 46% |
| Central America | 499 | 360 | 39% |
| Puerto Rico | 445 | 384 | 16% |
| Peru | 218 | 145 | 50% |
| Columbia | 201 | 175 | 15% |
| Others | 203 | 165 | 23% |
Following are the categories cited by consumers, with the percentage of consumers saying they shop each category:
| Books, music, movies | 21.4% |
| Tourism and travel | 16.9% |
| Electronics | 13.9% |
| Software | 12.3% |
| Appliances | 9.1% |
| Services | 7.7% |
| Flowers, gifts | 6.7% |
| Food | 4.3% |
| Games | 3.1% |
| Spare parts | 2.8% |
| Furniture | 1.8% |
Source: Internet Retailer
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Sante J. Achille
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Whats apparel fall under?