Introduction
Over years of overseeing website development projects, I have realised one thing: the importance of the discovery and planning phase cannot be overstated. This phase sets the stage for a successful project by establishing a clear plan and vision for the website’s appearance and functionality.
Without this phase, projects are likely to encounter costly and time-consuming changes later – so let’s save ourselves a big headache and prepare accordingly!
Why the discovery and planning phase of web development matters
- Understanding and developing the concept: Clients often come to us with various ideas and preferences for their website, from key conversion points to specific features inspired by competitors – but not yet a fully realised plan. These initial thoughts are essential for visualising the website’s feel and function but require polishing and building further. The discovery phase transforms these ideas into a comprehensive and detailed plan. Approximately half of the website development effort should focus on creating a robust concept, strategy and plan. And remember – if your website is going to be targeting international markets, make sure to dedicate time to identifying the localisation needs of your website, both in terms of content and design.
- Comprehensive understanding of user needs: It is crucial to consider both business goals and user needs. The discovery phase involves researching user personas, behaviours and preferences to ensure the final product is user-centric, addressing their pain points and providing a seamless experience. Of course, you can design a website without it – but who is it going to serve? Be aware that different markets will have different user needs, so if your website is going to be targeting an international audience, you will need to perform research specifically looking at the local market and local personas.
- Identifying constraints and opportunities – minimising costly changes: Early identification of technical, legal and budgetary constraints helps with realistic planning and goal setting. This phase also uncovers opportunities for innovation and improvement. Many projects face changes later due to an underdeveloped initial idea, leading to increased costs and scope creep.
- Alignment and clear communication: The planning phase brings all stakeholders together, aligning them on project goals, scope and expectations. Workshops and collaborative sessions foster clear communication and consensus, enabling informed decisions and reducing uncertainty.
Investing time in a thorough discovery phase can save you a lot of trouble down the line.
It sets clear expectations, avoids last-minute changes and budget reviews, and ensures the final product meets your needs and vision effectively.
By dedicating the proper time to the discovery and planning stage of your web development project, you can save time, money and hassle by addressing problems before they arise and ensuring your efforts are laser focused.
Need help with web development?
At Webcertain, we understand the complexities of web development projects and are here to support you every step of the way. Our expertise in international digital marketing, SEO, PPC and website development ensures that your project will be managed with precision and care.
Whether you need help with the initial planning, execution or post-launch support, Webcertain can provide tailored solutions to meet your business needs and exceed your expectations. Let us help you create a website that not only meets your goals but also delights your users – get in touch with us today!
Maja Morawska
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