Yahoo recently added oneSearch capability, a search service designed for mobile users, to nine mobile operators in Asia. Those mobile operators include, DiGi Telecommunications (Malaysia), Starhub (Singapore), Aircel Limited (India), BPL Mobile (India), Bharat Sanchar Nigam (India), PT Hutchison CP Telecom (Indonesia) PT Indosat (Indonesia), PT Excelcomindo Pratama (Indonesia) and PCCW Mobile (Hong Kong). Altogether Yahoo has 16 mobile phone Internet partnerships in Asia and most likely are in talks with more mobile operators in the region.
“These strategic partnerships demonstrate Yahoo!’s continued momentum, building on seven previous partnerships with Asian mobile operators and reinforce Yahoo!’s strong leadership position in mobile audience reach, mobile search services and mobile advertising,” the company said in a statement.
David Temple
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http://mobile.yahoo.com/
Shifting the battle zone from web search to mobile search seems to be good for Yahoo.
David – Is there a web link to the service? Do they offer localized PPC?