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Yahoo! Japan to increase page views by 10%

By Motoko Hunt on December 5, 2005

Since Yahoo Japan has switched to the page search instead of the directory search in October 3, the overall search page view has increased by 200mil (10%) from September.
The directory search was decreased only by 20%. It seems that Japanese Yahoo search users are checking the directory search results after going through the page search results.

We saw this trend in our client’s PPC campaigns. Overture brought significantly more page views than Google Japan’s AdWords with less average cost-per-click. However, AdWords campaigns had much higher click-through-rate.

September 2005:
Yahoo Japan Search Users – 26,030,000
Page View – 2,087,800,000
Viewed page (per person) – 80
Time used on search (per person) – 17min 26sec.

October 2005:
Yahoo Japan Search Users – 26,350,000
Page View – 2,289,000,000
Viewed page (per person) – 87
Time used on search (per person) – 18min 50sec.

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Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

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