Yahoo Japan will soon be powered by Google

Yahoo and Google have come to the agreement on the partnership in Japanese market. It was officially announced on each blog on July 27th. While the effective date is yet to be decided, according to the announcements, we can expect below changes.

1. Yahoo’s organic search will be powered by Google, though each site would have a room to make the results their own. (You won’t get exactly the same results from them.)
2. Yahoo will adopt Google’s PPC platform for their PPC services. The accounts will be handled separately.
3. Yahoo will feed content data from Yahoo shopping, Q&A, etc. to Google for their blended search results.

See Yahoo’s official blog, Google’s official blog, and my post on the topic.

Motoko Hunt

Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

All Posts