Yahoo Japan made a licensing agreement with Mediabolic for its web media product software, with which Yahoo Japan is going to develop “Yahoo! digital home engine”.
Once it’s developed, people can access Yahoo Japan’s services such as search engine, auction, and photo albums, from TV screen at home.
In Japan, people 30 and up prefer to access the web through PC, and people under 30 prefer to access the web through mobile. It looks that Yahoo is trying to become a part of people’s daily life even more, and being able to access the services from TV screen seems to be the right approach.
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Motoko Hunt
President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the
APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she
has been providing search marketing consulting services targeting Japan and
Asia to companies around the world. Her services have made a big impact on
the search marketing campaigns of some of the world's most popular
multi-national brands. A number of her articles have been published on industry
websites and printed media including MultiLingual Computing and the International
Journal of Localisation. She also writes about the Japanese online market on her
blog at AJPR and contributes to several online magazines in Japan and Asia.
She served as a member of the board of directors of SEMPO in 2010-2012, and
is a chairperson of the SEMPO Asia-Pacific Committee.
Latest posts by Motoko Hunt (see all)
- Yahoo Japan’s E-Commerce Revolution: No Fees Model - October 7, 2013
- Rakuten Inc. to invest US$100million in Pinterest - May 20, 2012
- Yahoo, Alibaba and Softbank have reached the agreement on Alipay - August 2, 2011
