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Yahoo Japan's search word ranking for 2006

By Motoko Hunt on December 12, 2006

Yahoo Japan has announced its 2006 Search word ranking. (Jan 1 – Nov 5, 2006)

The results shows new trend in the search words used at Yahoo Japan this year. In over all ranking, the ultimate bulletin board service site “2 Channel”, who has been ranked #1 for the past several years, finally lost its position to, non other than “mixi”. Also, I noticed that words such as “wall paper” and “fortune telling” which were always in the top 50 didn’t make the ranking this year. Instead, you see sites like “You Tube” and “Wikipedia” in the top 50.

In addition to the overall ranking, there are several search category rankings such as “name”, “TV shows”, “animation/cartoon”, image”, “blog”, “shopping”, and “mobile”.

By the way, the search word “Google” made #3 in the overall search ranking….. So, when people want to use Google search, they still come to Yahoo to find the URL….. hmmmmm.

[ Overall Top Ranking ] (last year’s ranking)
1. mixi (12)
2. 2 Channel (1)
3. Google (2)
4. Rakuten (3)
5. Amazon (5)
6. goo (4)
7. You Tobe (-)
8. ANA (7)
9. JAL (6)
10. MSN (8)

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Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

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