Over 13 billion videos were watched on YouTube in December 2009 in the US alone, and the video sharing site is undoubtedly the global market leader. After the US, YouTube is most popular in Japan, Germany, India and Italy, with Mexico, the UK, Brazil and France following close behind.
Almost 25% of the global internet population visit the site each month, a testament to the international appeal of the site, and the extensive range of content that attracts a wide demographic of users.
At the International Search Summit in May, Bruce Daisley, the UK Head of YouTube, will speak on how organisations can harness the international power of YouTube to increase global brand awareness and engage with audiences around the world.
Any organisation serious about international video marketing needs to have a YouTube presence as it really is a global tool.
The International Search Summit will cover a range of search and online marketing topics including mobile search, international domain names, global Twitter campaigns and social network advertising.
Register for the Summit – February Early Bird tickets are just £140.
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