CM prompted search – survey in Japan
Many CMs aired in Japan now mention a keyword phrase, some even show a phrase being typed in the search window on commercial. According to Internet.com and goo Research, 52% of the Internet users who responded to the survey have responded that they remembered seeing such CMs, and 30% of them also responded that they’ve […]
Yahoo Japan's digital home engine
Yahoo Japan made a licensing agreement with Mediabolic for its web media product software, with which Yahoo Japan is going to develop “Yahoo! digital home engine”. Once it’s developed, people can access Yahoo Japan’s services such as search engine, auction, and photo albums, from TV screen at home. In Japan, people 30 and up prefer […]