Juxt Consult – an Indian research agency – has published a set of 5 reports on the Indian sub-continent – including one which shows that internet use in the sub-continent remains below 5% on average – but that’s still 22.7 million users.
The largest slice of internet users is business related covering around 54% of all users – students represent a whopping 20%. Consumers at home almost don’t register with just 2% classed as ‘housewives’.
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Generative AI (GenAI) is rapidly evolving from a tool marketers use to a strategic asset they design and control. Whilst early adoption focused on using pre-built AI models like ChatGPT,
Introduction In the past 48 hours, DeepSeek has caused a significant stir in the global tech landscape. With its unexpected arrival and the powerful impact it has already had on
