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Watch the recording: How to use CRO to improve your international websites

By Olivia Lofts on March 10, 2021

Conversion rate optimisation (CRO) should form an essential part of any skilled digital marketer’s toolkit. It is the practice of making data-driven adjustments to a website with the aim of increasing the conversion rate – a very worthwhile aim, as this should in turn increase that website’s revenues and profits!

We explored this topic in a recent webinar. In our webinar recording, you will learn what CRO is and what makes it so vital, as well as how best to approach CRO when your website targets multiple markets. We share with you an easy-to-follow, step-by-step approach to CRO, as well as advice on the best CRO tools and international strategy.

Here are some teasers for some of the topics discussed in the webinar:

  • An international perspective: Doing CRO for multiple international markets is very different from doing CRO for one market. You will learn how to tackle the challenge of doing CRO internationally so that you can take these learnings and apply them to your global websites.
  • Data and tools: When you are doing CRO, it is important to gather both qualitative and quantitative data. You will learn why this is and what the best tools are to gather these different kinds of data.
  • A step-by-step CRO strategy: CRO can feel daunting and confusing if you do not know how to approach it. You will learn an easy-to-follow, step-by-step method of doing CRO so you know exactly what to do.

If you want to learn more about how to use CRO to improve your international websites, check out our webinar recording on this topic now!

In this webinar, you will learn:

  • what CRO is and why it is so important
  • how to approach CRO for multiple markets
  • the most effective CRO tools
  • how to implement a successful international CRO strategy
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Olivia Lofts

Account Manager at Webcertain
Olivia is an Account Manager at Webcertain, where she confidently manages clients’ PPC, SEO, content marketing and website development projects. She has solid marketing knowledge and analytical skills, enabling her to offer excellent professional consultancy. Olivia lived in France for ten years, before moving back to the UK to study Law at The University of Manchester, so is familiar with the nuances between different languages. From there, she moved into digital marketing in an account management role, working in a range of industries, providing her with a great understanding of running campaigns across different subjects and audiences.

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