There are not a lot of alternatives if you want to do paid search advertising in Portugal. Basically you have two big players – Google Adwords with the lion’s share and Anúncios Sapo a very distant second.
Now AEIOU, a portal which was recently bought by one of Portugal’s biggest media groups Impresa, announced they are launching a new sponsored link program. Unlike adwords or anúncios Sapo, AEIOU doesn’t allow for anyone to use their system, but accepts contacts from companies or individuals that may be interested.
Basically they offer the chance for companies to appear in ads alongside the search results of the portal. They see it as a chance to capitalize on the already huge online database of companies in their business directory, which is one of the most used in Portugal.
Nuno Hipolito
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