Francesca Masciullo, Author at multilingual search

Francesca Masciullo

Francesca joined Webcertain in November 2021 to gain more experience with social media and market-related research and practices. She helps a variety of clients to carry out market intelligence reports, as well as to create and run online campaigns across their chosen online platforms. She holds a Master’s degree in Research in Comparative Literature and Women’s Studies from the University of Strathclyde, which was funded by the Arts and Humanities Research Council of Scotland as part of their Interdisciplinary Excellence Award. Originally from Italy, Francesca now lives in Scotland.

3 methods for persona research for social media marketers

By Francesca Masciullo on August 16, 2022

Persona research involves doing research in order to build a buyer persona. Persona research is an important part of a successful marketing strategy. This is because building an archetypal customer or client helps you to define the audience you are … Read More

Watch the recording: The importance of persona research in social media strategy

By Francesca Masciullo on May 20, 2022

When planning a marketing strategy, it is important to understand where and how to reach your audience, whether the goal is creating a wider and more targeted social media presence or increasing users’ traffic to your website. In order to … Read More