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Watch the recording: The importance of persona research in social media strategy

When planning a marketing strategy, it is important to understand where and how to reach your audience, whether the goal is creating a wider and more targeted social media presence or increasing users’ traffic to your website. In order to secure a successful online promotion/campaign, you must make sure you are targeting the right individuals, and this is where persona research becomes necessary.

This type of research normally follows a market research phase and it focuses on creating the profile of an online persona that represents an archetypal customer/client. Planning a marketing strategy with this persona in mind will help you to optimise the online promotion of your business, service and products, as you will only be targeting who will most likely be interested in them.

This means that through both quantitative and qualitative research, your marketing team can identify the most suitable personas and ignite useful discussions around the customer, which will lead to more effective decision making.

We held a webinar on this topic, so that you can get a better understanding of what creating an online persona, and therefore an ideal target audience, entails. In the webinar, we also explored how this social profiling might help you find the best influencers to collaborate with through two common practices: influencer discovery and influencer outreach. Finally, we shared useful tips on how to apply your research findings to your marketing practices.

Among the themes and topics that were explored, you can expect the following:

  • What is persona research and why is it important for your business: You will learn how this type of research deepens your understanding of online users.
  • How to get started: This webinar will show you the first steps you will need to take to carry out this type of research.
  • Real-client case study: This webinar will offer interesting insights by looking closely at a client’s case, where successful persona research led to a most fruitful influencer discovery and outreach.
  • Advice and pointers to profitably apply research findings to your existing marketing practices: Learn how to make key strategic decisions based on persona research outcomes.

If you would like to learn more about persona research and its benefits for your business, watch the webinar recording now!

In this webinar, you will learn:

  • How to plan and choose the right angle for your persona research
  • Useful tips on data collection based on the target audience
  • How to integrate the research’s results into your marketing strategy
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Francesca Masciullo

Social Media Executive at Webcertain
Francesca joined Webcertain in November 2021 to gain more experience with social media and market-related research and practices. She helps a variety of clients to carry out market intelligence reports, as well as to create and run online campaigns across their chosen online platforms. She holds a Master’s degree in Research in Comparative Literature and Women’s Studies from the University of Strathclyde, which was funded by the Arts and Humanities Research Council of Scotland as part of their Interdisciplinary Excellence Award. Originally from Italy, Francesca now lives in Scotland.

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