The International Search Summit New York will soon be upon and marketers from across the US and beyond will be coming together to talk about the latest developments, tactics and tips for international search marketing and hear from expert practitioners in the field. One such practitioner is Laetitia Kieffer, a
As almost 1 in 4 internet users globally are Chinese, it is little wonder that international marketers are fast gathering their troops as part of a mission to conquer the future battlefield that is China. To date, however, there are more examples of Western companies entering China and failing miserably
At the International Search Summit London next week, Bastian Grimm will be tackling the topic of schema.org and discussing its international implementation and benefits. In a preview to the event, he gives us some insight into what he will be speaking about and why it is important for international marketers
The International Search Summit London is fast approaching, and before the event, we are talking to some of the speakers about their sessions at the event, as well as international search marketing in general. Up first is Aleyda Solis, International SEO Consultant at SEER Interactive. Aleyda, what are the biggest
With only 3 days to go until the International Search Summit San Jose, we’re looking forward to a full day of international search marketing content and discussion, with a host of expert speakers from the world of global search. One of those speakers is Mel Carson from Majestic SEO, who’ll
As the International Search Summit San Jose looms next week, we’ve been asking speakers at the event to share their thoughts on the state of global search and give some insights into what delegates will learn from the event. And if anyone knows international search marketing, it’s Bill Hunt. He
Targeting international markets is now common practice for many brands, with the opportunities for growth overseas just too big to ignore. With a website in 16 languages, SurveyMonkey is one such company and Online Marketing Manager Eli Schwarz is responsible for all international SEO activity and strategy. At the International
Take the opportunity to be part of a unique international fireside chat with Google – and get the latest international SEO advice from the world’s biggest search engine. At the International Search Summit @ SMX West, Google’s Maile Ohye will be discussing topics ranging from geo-targeting to duplication to The
The International Search Summit will be once again opening its doors to marketers and webmasters battling with the challenges and complexities of managing a web presence and online campaigns in multiple countries and languages. Over the course of the day, Monday 26th November in London, leading specialists in the global
As the web becomes more complex, so does the role of the search marketer. The explosion of the mobile web has certainly introduced a range of new challenges and considerations for marketers, especially those working internationally. With mobile usage exceeding desktop usage in many global markets, having a website and