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Overcome key challenges in international search marketing

The International Search Summit will be once again opening its doors to marketers and webmasters battling with the challenges and complexities of managing a web presence and online campaigns in multiple countries and languages.

Over the course of the day, Monday 26th November in London, leading specialists in the global search field will be sharing tactics, tips and tools for creating successful international seo, ppc and social media campaigns.

This is a preview of the event and some of the international search challenges that will be tackled:

Pierre Far - Google Webmaster TrendsGeo-targeting

This is probably the biggest issue for many organisations, understanding the best way to structure international sites to ensure the right user sees the right content.

Who better to explain it than Google Webmaster Trends Analyst Pierre Far who will be taking part in a fireside chat to talk about href lang, canonicals, local domains and all things geo-targeting.

Managing global agencies

Unless you have a big multinational in-house team, chances are you will be using an agency or multiple agencies to support any international search efforts. This brings its own set of challenges.

Cheapflights is one such organisation with these problems and its Global Search Marketing Manager Shahid Awan will be sharing his experiences and tips for success.

Social search

Bas-PhotoYou cannot have search without social these days, yet developing and managing multilingual social campaigns is no easy task.

Bas van den Beld, founder of State of Search and International SEO School tutor will be exploring the possibilities and opportunities of social search and how that works internationally.

Reputation monitoring

With so many online platforms and channels, monitoring your brand in just one market and language is tricky enough. So how on earth can it be done on a global scale?

In what is guaranteed to be a high energy session, aimClear’s Marty Weintraub, will be sharing tactics for data-driven international community management and brand monitoring.

Managing mobile

Smartphone, tablets, desktops – as users become increasingly likely to perform searches, actions and transactions from multiple devices, the job of the search marketer gets increasingly trickier. This is even more significant in international campaigns, where user behaviour can differ considerably.

Stanislas di Vittorio, CEO of eSearchVision , will share examples of successful cross-device strategies in international campaigns and discuss the limitations and implications of designing campaigns for multiple devices.

Dixon Jones - Majestic SEOOf course there is more. Andy Atkins-Krüger, CEO of Webcertain and chair of the International Search Summit, will be sharing his checklist for international search success and Dixon Jones, newly announced UK Search Personality of the Year will be presenting brand new data from Majestic SEO to explain how analysing back links can have a positive impact on international performance.

With plenty of opportunities for networking with speakers and fellow delegates and breakout sessions to allow attendees to get the answers to specific international challenges, the International Search Summit has much to offer anybody working in the global online space.

Passes are still available – get yours today!

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Gemma Houghton

Director of Marketing at Webcertain
Gemma has worked in international search marketing for over 15 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain’s International Search Summit and International Social Summit, Barcelona-based conferences focusing on international and multilingual digital marketing. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.

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