The latest International Search Summit, which took place in Seattle at SMX Advanced last week, featured a wide range of speakers from brands, agencies and search engines, all sharing insights into international search marketing. Here are just a few of topics discussed and tips shared: Hreflang can now be added
The mainstream adoption of the internet and the heavy usage of it via multiple devices have blurred the lines between the virtual and real world. As the way consumers process information and make buying decisions changes, so does the marketing approach to effectively reaching those consumers. This new reality has
If you’re working in search marketing, chances are you will have come across Bas van den Beld and his blog, State of Search (and if not, visit www.stateofsearch.com!). Bas is a regular speaker at the International Search Summit and ahead of the next event in London on 14th May, I
The Middle East is an area of interest and intrigue to many organisations. It is often seen as a region of promise and opportunity, however cultural differences, linguistic challenges and legal complexities can prove a stumbling block and a barrier to entry. The Arab Spring in 2010-11 was not only
Geo-targeting is always a popular subject at International Search Summit events – its importance for multilingual websites cannot be disputed yet achieving effective geo-targeting across multiple locales and languages proves a challenge for many. Google’s hreflang markup has been developed to improve the targeting of multilingual websites and give website
Yandex has this week announced it is opening a sales office in Lucerne, Switzerland, which will be headed up by Bernard Lukey, the former CEO of Russian online store OZON.ru and aims to better serve Yandex’s rapidly growing European client base. The move signals the importance of international sales to
….and will learn at the International Search Summit @ SMX West The International Search Summit provides training, advice and insight to those working in the challenging discipline of international digital marketing. Here are just 10 things that anyone involved in multinational web marketing should know – and that can be
Link building is subject to the same linguistic, cultural and localisation challenges as any other aspect of international marketing. Links do not necessarily carry the same value across every market, and a tactic that works well in one country might yield poor results in another. The importance of links, however,
Geo-targeting is a common problem for organizations with an international website, who are targeting multiple languages and regions around the world. Making sure the right user sees the right content at the right time is the goal – but achieving that is not always easy. How do you ensure that
Data released by comScore has shown that Facebook is now the leading social network in Brazil, with a staggering 192% increase in the number of visitors in the past year. Brazil is the fifth biggest user of social networks globally, yet Facebook has until now struggled to compete with the popularity of
