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naver-papago-translation-25072017
Gemma Houghton

Naver Launches Papago Translation Feature

Global Marketing News – 25th July 2017 Naver has officially launched its Papago translation feature, Amazon has added Alexa to its Android app, and mobile payments are on the rise in India. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

snap-publisher-20072017
Gemma Houghton

Snapchat Releases Snap Publisher Ad Editor Tool

Global Marketing News – 20th July 2017 Snapchat has released a new video advertising tool for its platform, research has found that Japanese mobile users are unlikely to use contactless payment apps, and Amazon is looking to launch its own independent messaging service. Visit Webcertain.tv to watch the full bulletin or to watch a

Gemma Houghton

Web Alliance Over Net Neutrality

Global Marketing News – 17th July 2017 Some of the internet’s biggest giants have united over net neutrality, research has revealed that 43% of US millennials have made a voice purchase in the last year, and brands can now remarket to their YouTube video viewers on Google.com.   Visit Webcertain.tv to watch

wechat-pay-europe-12072017
Gemma Houghton

WeChat Pay Enters Europe

Global Marketing News – 12th July 2017 WeChat Pay has entered the European mobile payments market, a study has revealed the popularity of live streaming video in the US, and in-app purchases in the German gaming industry are on the rise. Visit Webcertain.tv to watch the full bulletin or to watch a wide range

bing-search-market-share-07072017
Gemma Houghton

Bing Takes Large Slice Of Google Search Market Share

Global Marketing News – 7th July 2017 Bing has taken a large chunk out of Google’s search market share, Baidu is looking to push China to lead AI development, and Rakuten’s success in Japan is preventing Amazon from leading the market. Visit Webcertain.tv to watch the full bulletin or to watch a wide range

germany-social-media-law-04072017
Gemma Houghton

Germany Passes Strict New Social Media Law

Global Marketing News – 4th July 2017 Germany has passed a law that means that social media sites must remove illegal content within 24 hours, Google has begun experimenting with a new virtual reality-based advertising format, and three-quarters of Apple Wallet passes come from peer sharing. Visit Webcertain.tv to watch the full bulletin or

user-targeting-29062017
Gemma Houghton

Marketers Not Effectively Targeting Users

Global Marketing News – 29th June 2017 Research has revealed that marketers are not effectively targeting users, 70% of consumers believe that VR and AR are set to become mainstream technology very soon, and social media advertising in India is proving to be a successful strategy. Visit Webcertain.tv to watch the full bulletin or

whatsapp-news-26062017
Gemma Houghton

WhatsApp Becoming Important News Source Worldwide

Global Marketing News – 26th June 2017 WhatsApp is on its way to becoming a major source of news worldwide, Instagram Stories has hit 250 million daily users, and Twitter is the top social media platform in Japan. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with

Gemma Houghton

India To See Explosive Retail Investment

Global Marketing News – 21st June 2017 India is set to see an explosion of global retailers during the next six months, Social media is playing a crucial role in conversion rates in the Southeast Asian ecommerce market, and Ramadan has caused substantial increases in advertising spend in the MENA

bing-custom-audience-targeting-16062017
Gemma Houghton

Bing Starts Testing Custom Audiences For Ads

Global Marketing News – 16th June 2017 Bing is testing custom audience targeting for advertisers, Facebook Messenger has introduced a language detection system, and digital video subscriptions are set to replace cable in China. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.